With a 24/7 news cycle, and attention spans being shorter than ever, journalists are desperate for news articles and stories they could write about. Use a tool like HARO to find journalists who are covering your space and put together a compelling email that makes it interesting and easy for them to cover. Remember, there are MANY different types of news articles. This example of our team at AppSumo hiring a new CEO might seem like just an internal situation, but we used it to drum up attention for our brand too.
