Partnerships are a great way to grow your business — and generate buzz. In this email, our team at AppSumo uses social proof and excitement in an outreach to potential partners. Maybe you don't have as much social proof as AppSumo, and that's OK. What can you offer the recipient? Think about what's in it for them. Even if you only have an audience of a few hundred or thousand, that's still an audience that a partner may be interested in getting access.