In the first couple paragraphs of this email, to build interest, our PR expert Julie used social proof. When reaching out to news agencies or bloggers, they want to know that you're legit. You might not have the list of social proof that AppSumo has, but how can you leverage social proof to draw attention? Traffic to your site, key advisors or investors who are well-known, or experience at previous companies are all great social proof indicators. Another key part of this email is making it easy for news organizations to pull out the key bullet points to understand what to talk about at a high level. Make it easy for your outreach to succeed, by making it easy for people to understand.
