When trying to push a new product or service, incentives can help a ton. In this email, our PR expert Julie wanted to bring awareness to a new "community listing" part of AppSumo we called Marketplace. Since it's a new service, we decided to incentivize new sellers who used the service with a free $500. If your service or product is unfamiliar, giving a little extra "push" with a financial reward (or another type of bonus) can be a helpful way to get the ball rolling.
