Negotiating rates is about positioning, not apologizing. Open with enthusiasm for the project, then confidently anchor your value to the outcome you deliver. Briefly explain why your rate reflects specialized expertise, and use a relevant result from a past client to back it up. Offer two clear paths—full scope at your rate or a trimmed option within their budget—so you stay flexible without undervaluing your work. Keep the tone collaborative and confident, not defensive. In the end, you want to show why you’re worth it.
