Use this template to cold email someone who's a friend of a contact. It’s critical to drop the name of the person you’re using as a referral right in the subject line. This gets attention and builds immediate trust with the recipient. Specifying a time for the next step is essential as it reduces hesitation for the recipient to make a decision. We suggest odd times (e.g. 9 minutes) because they’re funny, memorable, and unique. If you want to do a phone call, consider explaining why a call even makes sense instead of continuing to email. Suggest a short period of time to chat if you’re doing a phone call – it seems much more digestible than a full 30-60 minute conversation. Include a time-zone if you’re not sure where they’re based. Try to use actionable email closes instead of open-ended questions. For example, “Let's chat at { Time }” vs “How do you feel about talking soon?”
