Priscilla is a content writer for Sumo and AppSumo. Here’s what makes this email powerful:
- It starts with expressing gratitude as well as a reminder of the work she’s completed in the past
- It moves straight to the point – in this case, the new rate – with confidence
- It provides ample time for the reader to make adjustments. Instead of increasing the rate immediately, Priscilla gave an early notice and kept the original rate for another month.
- Finally, it ends with a direct ask The result: Priscilla got the new rate she asked for. (But before you go running off asking for more money, make sure you’re already doing an amazing job and that your new rate is reasonable.)
