LinkedIn Groups are probably the most underutilized tools in your arsenal to hunt for prospects in a B2B context. Find out which LinkedIn Groups your prospects and customers hang out in (you can view these in their profiles) and join the same groups. What most people don’t know is that once you’re a member of the same group, you can send messages to a potential prospect without being directly connected. Just go to the member list of the group and click “Send message.” Simple as that. This email was contributed by Jessie Dedecker.
