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Key takeaways:

Jason Baptiste of Onswipe.com is a master of promotion and this is what he used to get on Techcrunch. DO NOT copy this verbatim but use this as a guideline for you. A few lessons here:

Use bolding (sparingly) to help highlight key selling points
Email a few flattery emails to writers before you ask for coverage. Plant those seeds, so you can reap the rewards later!
Connect with writers who have actually written about a competitor or relevant industry.
Think of the writer. How can you make THEM look good? More page views, social channel shares, etc.

Jason gets on TechCrunch a lot.

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Key takeaways:

Jason Baptiste of Onswipe.com is a master of promotion and this is what he used to get on Techcrunch. DO NOT copy this verbatim but use this as a guideline for you. A few lessons here:

Use bolding (sparingly) to help highlight key selling points
Email a few flattery emails to writers before you ask for coverage. Plant those seeds, so you can reap the rewards later!
Connect with writers who have actually written about a competitor or relevant industry.
Think of the writer. How can you make THEM look good? More page views, social channel shares, etc.

Jason gets on TechCrunch a lot.