Noah originally messaged this writer via Facebook Messenger since he figured they’d be more likely to read that than an email. It’s critical to research Lifehacker to find the specific writer who wrote about topics related to you. Don’t be lazy, or you’ll get a lazy response (aka crickets). Be sure to provide all your contact info to make it easy to get a hold of you. You’ll be surprised how many times writers will reach out just because they’ve got your contact info handy. Once you build a relationship, it's important to let them know what your sources, channels, and circles are (e.g. “I’m the go-to startup guy, and I can connect you to people in these fields…”).