The KEY with cold outreach is to offer value fast without overwhelming your prospect. Start with a subject line that ties directly to a problem they care about—clarity > clever. In the body, keep it short, specific, and conversational. Personalize with a quick observation, then frame your offer with a concrete result you’ve helped others achieve. The call to action should feel low-pressure, like a casual ask for a 15-minute chat. End with a personal touch that shows you’re not just blasting templates (shh).
