The best way to get to someone is through a referral. There’s a night and day difference in response rate. So it’s critical to:
- Find the person who knows you want to meet
- Make it a no-brainer for them to introduce you
In introduction emails, we’ve found it very useful to encourage the action you want two people to take. Chief Sumo Noah was shocked to discover that if he let people know I was looking for a certain type of client in my business, they’d eventually start introducing him. The easiest way to do this is:
- Tell people what you want
- Treat your relationships really well (they’re easy to neglect, so always keep in touch)
- Kick a ton of ass at what you do, so people WANT to refer you
