Welcome sequences introduce prospects to your business & usually form a significant portion of monthly email revenue. If you choose to include a hero image, use it to present a discount code or direct readers to your website or landing page.
Most email service providers offer [merge blocks] that dynamically populate your emails with product categories from your website like "best sellers" or behaviours like "abandoned cart". Alternatively, you can manually update the products featured in your email sequences.
Template provided by Dorian Barker. Find him on LinkedIn: https://www.linkedin.com/in/dorian-barker-420832156