When outreaching the "big guns" — like CEOs — it's important to come prepared. CEOs and other influencers receive dozens of cold emails and messages per day. To stand out in a crowded space, you have to send a unique email with strong benefits. In this email, our AppSumo team is outreaching the CEO directly of a product we want to list. We mention the exclusivity of being listed on AppSumo, the benefits of over a million users, and why the CEO should care. When writing an email to a VIP, make it about them!
